Creators & UGC
UGC & creator management, start to finish
Creator identification, recruitment, UGC production, testing, and distribution, run by the same senior team handling your SEO and ads, not handed off to a separate freelancer with no context on the account.
How it works
The same eight steps, from finding the right creators to knowing which pieces actually worked.
Creator pipeline
This quarterActive creators
14
In negotiation
6
Content live
22
Creators
Identify relevant creators
Creators whose audience and content style actually match your product and buyer, not just follower count.
Build creator lists
Shortlists organized by platform, audience fit, and content style, so outreach starts with the right people instead of a cold spray.
Outreach & recruitment
Direct outreach, rate negotiation, and scope agreed upfront so everyone knows what's being delivered and by when.
Brief creators
Clear briefs covering the message, the do's and don'ts, and what makes a piece usable, without writing a script that kills the creator's voice.
Manage UGC production
Deadlines, revisions, and approvals managed end to end so nothing stalls waiting on a reply.
Coordinate publishing
Publishing scheduled and coordinated across creator and brand channels so content lands when it's supposed to.
Test different creatives
Multiple angles and formats run in parallel to find out what actually earns attention before scaling spend behind it.
Track performance
Results tracked back to engagement and pipeline, not just views, so the next round of recruitment builds on what worked.
Standalone, or alongside SEO and ads
Works as its own engagement or bundled with content and ads work. Scope and pricing depend on creator volume and testing cadence, so it’s set on a call rather than listed as a fixed tier.
Frequently Asked Questions
Identification and outreach are handled end to end, from building the shortlist to negotiating rates. You review and approve before anyone's booked.
Day-to-day communication is managed on your behalf, but nothing about the relationship is hidden. You see every brief, every deliverable, and every rate.
It depends on budget and creator availability, agreed upfront. The point is always to run enough variants in parallel to know what's actually working, not to guess after the fact.
Yes. Steps one and two, identifying and shortlisting creators, are built for exactly that: starting from your product and audience, not an existing roster.
Still have questions? Talk to our team.
Ready to find your first creators?
Tell me about your product and audience, and we'll build the shortlist from there.