Google Ads
Google Ads management, from ideation to creation
The same senior team running your SEO and GEO work builds and manages Google Ads too. It’s one team that understands the full search picture, not a separate vendor starting from zero.
0.1M+
clicks managed
$0.16
average cost per acquisition (CPA)
0x
tracked purchase value vs. ad spend (ROAS)
Tracked purchase value as reported by ad-platform conversion tracking, shown as reported rather than as audited revenue.
How it works
The same six steps, every account, whether it’s a cold start or a take-over of an existing one.
Domain Overview
comppound.comAuthority score
↑ +8 vs last quarter
Organic traffic
0K
↑ +41%
Ranking keywords
0
↑ +920
Top ranking keywords
Account & goal audit
A pass through existing account structure, spend, and conversion tracking (or a from-scratch setup if there's no account yet) against what you're actually trying to grow: pipeline, signups, demos booked.
Keyword & audience research
Search-intent and competitor research to find the terms and audiences worth paying for, and, just as important, the ones to explicitly exclude.
Campaign strategy
Campaign and ad-group structure, bidding approach, and budget allocation mapped out before a single ad goes live.
Ad copy & creative ideation
Copy variants written and tested against the same answer-first standard used in organic content, built to match search intent, not just fill ad slots.
Build & launch
Campaigns built, tracking verified end to end, and launched with a clear view of what should happen in the first two weeks.
Ongoing optimization & reporting
Regular bid, budget, and creative adjustments based on what's actually converting, with reporting that ties spend to pipeline, not just clicks.
Standalone, or alongside SEO
Works as its own engagement or bundled with a content tier. Scope and pricing depend on ad spend and account complexity, so it’s set on a call rather than listed as a fixed tier.
Frequently Asked Questions
Yes, either admin access to an existing account or help setting one up from scratch. The audit in step one is what the rest of the process builds on.
Copy variants are written in-house, tested against the same answer-first standard used in organic content. Visual creative can be produced or coordinated depending on scope, agreed on the call.
Ad spend is billed directly by Google to your own account, kept separate from the management fee, so you always see exactly what's being spent and where.
Yes. It works standalone or bundled with a content tier. Bundling means one team already has full context on your product and audience, instead of two vendors working from separate briefs.
Still have questions? Talk to our team.
Ready to see the account audit?
Bring access to your current account, or your product if you're starting fresh. We'll map the plan together on the call.